MEMPHIS TOURISM
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TAXI ACTIVATION
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MEMPHIS TOURISM — TAXI ACTIVATION —
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Art Direction
Illustration
Mural
Fleet Design
Media Campaign
All photos courtesy of the MCVB
A—SIDE
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The Classic Tune You Know
From Stax to Sun Studios, BB King to Al Green, This is the Memphis people outside dream about, where the air is filled with honeysuckle and soul.
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Descriptors
Lush botanics
Painterly washes of color
People melded with place
A familiar snap to evoke a familiar sound
B—SIDE
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The Deep Cut You Don’t Know
From Royal Studios to the High/Low, juke joints to dive bars, this is the Memphis locals know and love — and love to share with newcomers
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Descriptors
Swirling lights
A heady buzz
The right balance of glam and grit to match the spirit of the city
GREEN ONIONS
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MEMPHIS LEGACY
Booker T. tickling the organ keys to cook up some green onions.
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Descriptors
Saturated red-orange and greens
A nod to the original album art and type treatment
MOTEL MIRRORS
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MEMPHIS Contemporary
Amy LaVere with her upright bass surrounded by lost motel mirrors
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Descriptors
Warm wood tones, and a rich blue-green that reminds you of being on the open road under the open sky.
