RIVERBEAT

—

MUSIC FEST

—

2024

—

RIVERBEAT — MUSIC FEST — 2024 —

  • Naming
    Logo/Visual Identity
    Key Art
    Animation Art Direction
    Out Of Home
    Collateral
    Merchandise
    Social Media Assets
    Web Design
    Signage

RVB-HeroImg-1920x1080-1.jpg

RIVERBEAT
________

  • “Beat” refers to music and also a popular area to hang out

  • References Memphis music: “Memphis Beat” (Jerry Lee Lewis song,long-running radio show on WEVL)

  • Sounds like “riverboat,” a wink to river tourism, culture and history

  • Feels familiar but doesn’t lean into overused Memphis references (i.e. bluff city, 901, etc.)

“THERE WERE SO MANY AMAZING
PERFORMANCES AT RIVERBEAT THIS YEAR,
I CAN’T EVEN PICK A FAVORITE!”

RVB-BrandGuidelines-WordMark.jpg
RVB-BrandGuidelines-Colors.jpg
RVB-BrandGuidelines-Working_LOGOS-4.png
RVB-BrandGuidelines-Working_LOGOS-5.png
RVB-BrandGuidelines-Working_LOGOS-6.png
RVB-BrandGuidelines-Type.jpg
RVB-Build-4-12.png
RVB-Colllage-Icons-ANIMATED-2.gif
RVB-Build-4-04.png
RVB-Build-4-06.png
RVB-Hero.jpg
RVB-ACCENT-TOOLKIT.jpg
_RVB-WheatPosterCampaign-4x6.jpg
RVB-Billboard-Mockup-2.jpg
RVB-WheatPosterCampaign-2.jpg
RVB-DigitalBoard.jpg
RVB-WheatPosterCampaign-4.jpg
RVB-Posters-3.jpg
RVB-Print-2UP.jpg
RVB-Merch-2024-01.jpg
RVB-Merch-2024-02.jpg
RVB-Merch-2024-03.jpg
RVB-Merch-2024-04.jpg
RVB-WebScreens-1.jpg
RVB-WebScreens-2.jpg
RVB-SocialCampaign-DailyPosts.jpg
RVB-SocialCampaign-ArtistStories.jpg
RVB-SocialCampaign-ArtistPosts.jpg
RVB-SocialCampaign-Misc.jpg
RVB-StringBendStage-SAM575-PLACEMENT.png
RVB-Signage.jpg
RVB-BL-SAM575-PLACEMENT.png
RVB-M-Bridge-3000px.jpg

CREDITS
________

Animation / Motion by Tree People Int’l
RivberBeat Web Dev by Simple Focus
Copy/Narrative by Lindsey Butler
Banner Drone Footage c/o Archer

Previous

Raised By Sound Fest
Next

Memphis Taxis