RIVERBEAT

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MUSIC FEST

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2024

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RIVERBEAT — MUSIC FEST — 2024 —

  • Naming
    Logo/Visual Identity
    Key Art
    Animation Art Direction
    Out Of Home
    Collateral
    Merchandise
    Social Media Assets
    Web Design
    Signage
    —
    Sector: Music & Entertainment

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RIVERBEAT
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  • “Beat” refers to music and also a popular area to hang out

  • References Memphis music: “Memphis Beat” (Jerry Lee Lewis song,long-running radio show on WEVL)

  • Sounds like “riverboat,” a wink to river tourism, culture and history

  • Feels familiar but doesn’t lean into overused Memphis references (i.e. bluff city, 901, etc.)

“THERE WERE SO MANY AMAZING
PERFORMANCES AT RIVERBEAT THIS YEAR,
I CAN’T EVEN PICK A FAVORITE!”

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CREDITS
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Animation / Motion by Tree People Int’l
RivberBeat Web Dev by Simple Focus
Copy/Narrative by Lindsey Butler
Banner Drone Footage c/o Archer
Onsite Photography c/o Mempho Presents

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