RIVERBEAT
MUSIC FEST
2024
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riverbeat.com

Naming
Logo/Visual Identity
Key Art
Animation Art Direction
Out Of Home
Collateral
Merchandise
Social Media Assets
Web Design
Signage

RIVERBEAT
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  • “Beat” refers to music and also a popular area to hang out

  • References Memphis music: “Memphis Beat” (Jerry Lee Lewis song,long-running radio show on WEVL)

  • Sounds like “riverboat,” a wink to river tourism, culture and history

  • Feels familiar but doesn’t lean into overused Memphis references (i.e. bluff city, 901, etc.)

“THERE WERE SO MANY AMAZING
PERFORMANCES AT RIVERBEAT THIS YEAR,
I CAN’T EVEN PICK A FAVORITE!”

CREDITS
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Animation / Motion by Tree People Int’l
RivberBeat Web Dev by Simple Focus
Copy/Narrative by Lindsey Butler
Banner Drone Footage c/o Archer

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Memphis Taxis