I <3 MEMPHIS

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I <3 MEMPHIS —

I <3

MEMPHIS

I <3 MEMPHIS

Design Intent

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Emphasize music, soul and Southern culture
Establish a sense of place with touchstones to Beale Street, Mississippi River, etc.
Create an interactive art experience that invites one-on-one
Engagement with the content (selfies all day!)
Make a statement that could serve as art direction for future
adaptations in other global markets
Flexibility and Easy transport for other events / conventions